San Diego Comic-Con 2026 does not open for a week, but its halls are already mapped out. The schedule, which Deadline confirmed this weekend, positions Marvel as the Saturday centerpiece in Hall H, while Disney Entertainment Television fills Thursday’s prime slot with a stacked double-header. Apple TV+, meanwhile, is making its Hall H debut, signaling that the streamer is serious about convention-stage branding.
The event runs July 21-26 at the San Diego Convention Center.
Hall H lineup
Hall H remains the convention’s crown jewel. Marvel returns Saturday, July 25, with an expectant audience waiting for footage, casting news, and possible premiere dates. Details of which projects Marvel will highlight have not leaked yet, but history suggests at least one surprise announcement.
HBO Max is also confirmed for Hall H with a panel featuring the Big Bang Theory spinoff Stuart Fails to Save the Universe, Lanterns, and House of the Dragon.
Thursday at 10 a.m. is the Percy Jackson and the Olympians slot, kicking off Hall H’s first major franchise presentation of the convention.
“Comic-Con is where the audience tells you what it wants before the algorithms can.” — Hall H attendee, 2025
Apple TV+ on the main stage
Apple TV+’s decision to debut Silo, Widow’s Bay, and Matchbox on the main stage represents an escalation. The streamer usually satisfies the convention floor with smaller ballrooms. A Hall H slot tells investors that Apple believes its scripted television slate can compete with the biggest fandoms on equal visual footing.
Why It Matters
The roundup matters because Hall H bookings are now direct indicators of which intellectual properties studios consider worth spending tens of millions of dollars marketing in a room full of superfans.
When Apple TV+ brings Silo into this environment, it wants to signal that the platform takes genre prestige seriously. For context on that push, see our Silo Season 3 streaming guide.
